From the Blog

avengers

Spoken Needs vs. Unspoken Felt Needs

Knowing the Difference Will Forever Change What You Do. We’ve all heard the phrase, “I know how you feel.” What most people mean by this phrase is that their perception of the way they see … Read More >>

avengers

The 2020 Project: A New Initiative and a New Urgency

I remember the day we came up with the name "The 2020 Project."  Alan Creedy and I were having lunch and discussing the common interests of our companies related to helping the funeral industry move … Read More >>